Rush University

Increasing student diversity is not only a matter of recruitment, but of initiating a more comprehensive effort that weaves diversity into the fabric of an organization like Rush. This requires a three-tiered approach of organizational commitment, financial support, and right-fit recruitment and retention strategies, which are essential components for a sustainable model to increase diversity. This model has served as the foundation at Rush for creating a pipeline of students from under-represented populations. Relationships with colleges and universities with diverse student bodies, expanded social media presence, and creation of videos such as “Why Not Men in Nursing” and “A Culture of Inclusion” are just a few of the recruitment strategies the school has used.